Your customer walks in. They need flowers for someone they care about. They pick a bouquet, you wrap it beautifully and then they ask: "Do you have something to put it in? It's a gift."
That moment is your opportunity.
A flower Gift Bag doesn't just solve a practical problem. It completes the bouquet. It makes the customer feel confident walking out the door. And it saves you time, because a bag is faster to handle than a full wrapping job.
Here's how to use flower gift bags to your advantage and how to choose the right one for every occasion.
Why Gift Bags work for florists
Most florists think of gift bags as an afterthought. Something you offer when a customer asks. But the florists who use them well think about it differently: a gift bag is part of the presentation from the start.
When a bouquet goes into a well-designed bag, it instantly looks more finished. More valuable. More like something worth the price tag. Your customer doesn't need to ask for wrapping paper. They don't need to worry about how to carry it. They walk out with something that already looks like a gift.
That's good for them. And it's good for your average order value.
Choosing the right bag
Not every bag works for every occasion. Here's a quick guide.
For everyday bouquets and plants — Messenger Bag
The Messenger Bag is the workhorse of the range. Waterproof kraft paper, sturdy handles, and a shape that fits both bouquets and potted plants. It's the bag you reach for on a busy Tuesday morning when a customer needs something fast and reliable. Available in packs of 10, so it's always within reach.
For special occasions — Lola Vase Bag
When the occasion calls for something more considered: Valentine's Day, Mother's Day, a birthday, the Lola Vase Bag delivers. The woven cord handles and refined design make it feel like a gift before the flowers are even inside. A favourite for florists who want their presentation to match the moment.
For a contemporary, colourful touch — Fortune Bag
Five colours, a modern triangle design, and double-sided kraft paper at 200gsm. The Fortune Bag works beautifully for potted plants, smaller bouquets, and gifts where the presentation itself needs to make a statement. Durable, sustainable, and easy to carry.
Coming soon — Elegant Bag A new addition to the range. For florists who need a refined, upscale option for premium arrangements. More details soon.
Complete the Presentation
A gift bag works best when the bouquet inside is fully prepared. A few products that pair naturally with every bag:
Aqua Sheet
Wrap the stems before placing the bouquet in the bag. Keeps flowers hydrated during transport without any leaking.
Freshbag
A waterproof inner sleeve that protects the bag and keeps the bouquet fresh longer. Especially useful for same-day gifting when the bouquet needs to last through an event.
Silk or tissue sheets
Add a layer of colour and texture inside the bag for a premium unboxing feel. A small touch that makes a visible difference.
One Bag, Every Occasion
The right gift bag turns a bouquet into a complete gift. It saves your customer the question "how do I carry this?" and it saves you the time of over-explaining your wrapping options.
Stock a few styles. Offer them at the counter. Let the bag do the talking.
👉 Browse the full gift bag collection at The Florist Wrap Shop